Instagram offers small brands a fantastic opportunity to expand their growth and popularity. Though growing followers takes time, Instagram is the right marketplace place to gain loyal audiences who would stay engaged on your profile to see your posts. Among the vast engaging platforms, businesses find it challenging to follow up on the changing Instagram algorithm. So, we decided to reveal the most valuable Instagram growth hacks for people who have just started to promote their businesses.
Are you the one looking forward to experience actionable brand growth with Instagram marketing tactics? Let us now drive into the organic hacks to grow your small business!
#1. Prepare Great Content
Instagram is nothing but a platform with engaging content. More than 50 million people post content on Instagram, thus enhancing their presence. So to overcome such huge competition, publishing great content by showing your uniqueness is essential. The content you create on Instagram needs to be perfect in design, but it needs to be relevant to your audience’s interest.
#2. Connect Audiences
Generally, Instagram is a great tool for businesses to connect with their potential audiences easily. Work on creating content that increases your audience interaction on Instagram. When people start to interact with your Instagram content, spend time responding to their conversation and build a strong relationship. To connect with your target audiences, you must create an eye-catching Instagram profile by providing your business details.
#3. Analyze The Metrics
One of the aspects responsible for your brand growth is to adapt, measure, and improve Instagram metrics. Track the activity of your potential audiences and find their interest to prepare content accordingly. If you are a business account, Instagram lets you get the metrics with the inbuilt insights tool. Here are the metrics of your target audiences on your Instagram account.
- Get the top-performing post in your account to have greater impressions and engagement.
- Find the data of your potential followers, such as their gender, age, location, and active time.
- When you run ads, you can get the effectiveness of the particular campaign in detail.
#4. Post Often
Publish new and engaging content consistently to grow a strong brand presence by grabbing more users’ attention to your IG profile. People take a look at your Instagram profile when they consistently see your post on the feed. Recent research found that businesses posting Instagram content two to three times a day gains greater engagement than an account with one post. Also, maintaining consistency is essential to increase your follower’s presence on your Instagram account.
#5. Give A Strong CTA
The call-to-action (CTA) is the most important tool to drive your potential audiences to the required destination. Small businesses can increase their conversion rate effectively by providing the right CTA button. Using CTAs on Instagram ads or captions can make your audiences procure your products easily. Therefore, the CTAs on Instagram posts get more eyeballs from audiences with a boost in your engagement rate.
#6. Run Contests
Creating and publishing contests on your Instagram account provides a great way to boost your engagement rate. Conducting a well-engaging contest has the potential to reach thousands of followers on your account and make instant growth in your business. However, deciding to create a contest helps to get exposure for your business among target audiences and increase audience participation.
#7. All About Hashtags
The Instagram algorithm works for your content based on the utilization of relevant hashtags in your content. Hashtags on Instagram help to boost your content visibility to thousands of target audiences. But keep in mind that only the hashtags relevant to your content work out well. Though Instagram allows you to add 30 hashtags, using five to six relevant hashtags will be beneficial.
Use Instagram marketing strategies to grow your brand personality among wider audiences. Creating compelling content with high-quality videos helps audiences to visit your Instagram profile and make your brand a successful one. The above growth hacks provide an idea to boost your business visibility to wider audiences.