tiktok lead generating ads

TikTok Lead Generation Ads: How To Get More Potential Leads?

With more than one billion active users, TikTok keeps on introducing new features and updates to help businesses identify their audiences. Among them is the TikTok lead generation, a new kind of ad to gain the information of your potential audiences. TikTok introduced the lead generation feature to reach your customers more effectively and increase your revenue

What Are TikTok Lead Generation Ads?

The lead generation ads on TikTok lets brands share their product information as interesting content among more users.  This will lead brands to draw more TikTok audiences who might then convert into buying customers.  This feature is similar to Facebook Lead ads that allow marketers to interact with potential customers.

Are you curious to know more about TikTok lead ads? Keep reading this article to know the steps and benefits of creating TikTok lead generation ads.

How Do TikTok Lead Generation Ads Work?

While running TikTok ads for generating leads, it encourages customers to share their contact details within a few clicks, as mentioned below:

  • TikTok ads contain a call-to-action button that triggers users to fill out a contact form.
  • The form loads on your user’s FYP as soon as they click on the CTA, which is faster than third-party landing pages provided on TikTok.
  • Then the user can fill out the form by providing the basic details. If the user enables the autofill option, the datas gets filled automatically by maximizing the conversions.
  • Once users submit the form, they become your potential lead with maximum efficiency. You can view the audience’s details by downloading the data manually.
  • Now, the user can see the thank you page from where they will be redirected  to the main page.

Advantages Of TikTok Lead Ads:

Brands get multiple advantages in running lead generation ads on TikTok to gain users’ attention. Some of them are:

  • Efficiency: You could create engaging content for ads, attract potential customers and get their information to speed up your growth. As a result, the conversion rate for your brand goes higher in a short time.

  • Customization: You get an opportunity to customize your ad content with a call-to-action button and allow audiences to perform actions. This would result in views spike up for your TikTok videos and help you get more potential leads. 

  • Easy Process: The leads generated through the ads feature are easy to download. Brands running ads can manually download the lead information on the dashboard of the TikTok ads manager. As a result, it makes it easy to contact your potential customers with that information.

How To Create TikTok Lead Generation Ads?

Users with a business account on TikTok can enjoy the benefits of getting potential leads through ads. Are you ready to get all those benefits? Follow the steps below:

Step 1: Open up your TikTok Ads Manager and select the Campaigns section.

Step 2: Choose the Objective -> Lead Generation as your initial step.

Step3: Once selecting the Lead generation, adjust your bidding strategy according to your target optimization. It is best to choose the bid according to the CPL (Cost Per Lead), which sets the budget according to the leads you get. However, plenty of options are available for choosing your bidding strategy and selecting the one that suits your objective is best.

Step 4: After setting up the budget, customize the instant form according to your objective. Since there are some default forms, ask yourself whether it will really help in enhancing your lead generation.

Step 5: Finally, set the time up to which your ad needs to run on the TikTok platform. TikTok also provides an option to download the data up to 90 days to get the information of your potential customers.

Transparency And Privacy Of TikTok

Social media platforms always concentrate on the customer’s security and transparency. The TikTok’s lead generation tool provides a privacy note for audiences showing that their information will be collected by the advertiser while creating ads. The information will be accessible only to the advertiser when the user accepts the privacy terms. Therefore, TikTok protects all personal data of the users until they agree.


TikTok users spend a lot of time on the app. So, advertising on TikTok and generating leads will be an effective way to create brand awareness and generate potential leads for your business. Use the above guide to know the benefits of TikTok lead generation ads and acquire the data of your potential customers very quickly.

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